This one's for the Ladies

Hello Ladies!

With the most wonderful time of the year approaching, you might be looking for a new fragrance of choice for the winter. Or if you are a guy you might be looking for a gift for your significant other.

A winter fragrance needs to be long lasting in performance and have some sweetness to it. If it’s just fresh it will be destroyed by the cold winter weather. A seductive vibe is always a plus. Check my recommendations below and see the video for more info.

Which fragrance do you prefer the most? Comment below and let us know.


What Are You Thankful For?

Happy Thanksgiving!

Even though Thanksgiving not a big deal in Germany, I do like the idea to dedicate a day to appreciate what you have. Think about it, what are you thankful for today? Let me know in the comments!

I have learned that thinking about the things I’m thankful for helps me stay motivated and overcome the biggest hurdles. Obviously I’m not the only one who sometimes has tough moments, we all have them as you know.

Sometimes however, the struggle gets too real and people develop serious depression. And that is the reason why, today I’m thankful for people like Audrey Gruss who has taken on the fight against depression with the fragrance company she has developed. Hope - The Uplifting Fragrance


100% of the net profits from hope Fragrance goes to depression research at Hope for Depression Research Foundation (HDRF).

Check out the website and order one or two products if you like. I am not getting paid anything from this promotion and I think it’s great that their profits go to further depression research!


Check out my video with Audrey to find out more about her story.

👇🏻👇🏻👇🏻

Off to Switzerland

Thinking Hard!

Which way should we go with the two initial releases…

We are in the final stages of the fragrance formulation. This is it, it’s all or nothing from here on.

I spent the day at Firmenich’s HQ in Geneva, Switzerland right in sight of the famous Mont Blanc. where I got a great tour and market research presentation.

However, the absolute highlight was the time I was able to spend with

Alberto —THE MASTER— Morillas

to work on my upcoming two fragrances.

Yes there will be two, but I can’t tell you more right now. If you want to be one of the first to know more, consider joining the newsletter.

Half A Million Strong

Guys and Girls!

I’m honored, thank you for being on this journey with me!

500,000 Subs on YouTube

To celebrate this milestone I want to up my game with a couple of things:

  1. I'm launching the #fragrancearmy newsletter so I can communicate with you directly, giving you exclusive info and behind the scenes content

  2. Created the Fragrance Cheat Sheet, feel free to share this link with your friends if you feel they need to up their game: jeremyfragrance.com/guide

  3. I updated my website as you can see 😃

  4. There are 3 more big projects that I’m working on right now which I will talk about in the very near future!

Thanks again for your continuous support. YOU are why I’m doing this and I’m looking forward to the next big things!

Love
Jeremy

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Big Apple, Big Money

Today I was at the Fragrance Fragrance foundation where they were honoring the Roberte Atelleir Cologne which is a niche brand that sold to L’oreal for $50 million dollar. WOW

The Fragrance foundation is kind of like the oskars of the fragrance industry I’m always happy to visit when I’m in NYC.

Here is a video of me at one of their award shows.

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Fairness Possible?

“How can you possibly stay objective while judging other fragrances vs your own?”

This is a question I get constantly asked since I announced the creation of my own fragrance brand. Here is my answer.

I’m very thankful for the opportunity to do what I love for a living. YouTube has allowed me to focus on the fragrance industry in a way that I did not expect it would be possible.

As I think with many other influencers is the case, one has to naturally grow and evolve in one’s role. On my channel, you can follow me from my humble beginnings standing in the hallway of my former employers office to flying around the world and bring you the latest fragrance updates from everywhere.

My journey is exciting and because I don’t ever want to stop, I have to set myself new growth goals. In my personal situation I had to decide between two options, either work with one of the big brands as a paid ambassador or create an independent brand. As you can imagine, both scenarios have their own pros and cons but with the support of the fragrance community and especially the #fragrancearmy the choice was made pretty quickly.

My plan to start my own brand, does not mean that I will stop reviewing other fragrances and giving you the content you are used to. However, since I will have my own “dog in the race” some of you might feel like I will be less credible. And here is why, I have decided early on, that I will never include one of my fragrances in any ranking or “top” list. I will talk about my fragrance every once in a while but It will stand on it’s own. Think of it as if I was a restaurant critic who would start his own restaurant. I will still be reviewing :)

I hope this seems fair and I think I can keep my objectivity at the usual high level.

Let me know what you think in the comments and have a great day!

Check Out My New Playlists on Youtube

Some of you maybe noticed that I'm re organizing my youtube channel. One of the first changes is that I'm creating playlists so that you guys and girls can find faster what you are looking for.

Here are some of the playlists right now:

Jeremy Fragrance Tutorials

Fragrance Reviews for Men

Best of Fragrances for Men

Fragrance Reviews for Women

Best of Fragrances for Women

What other lists would you like to see in the future?

Let me know your thoughts in the comments!